STRATEGIC MARKETING & PLANNING Essay Example | Topics and Well Written Essays - 3500 words

STRATEGIC MARKETING & PLANNING - Essay Example Furthermore, the company operates with the motive of enhancing growth of the company as well as to be determined as an innovative company. Tesco majorly values customers’ needs as well as satisfaction. Furthermore, the company has devised strategies for performing business operations as one of the best retailers worldwide as well as to excel in every sector of business as in food [1] (Tesco, 2013). Strategies are formulated by companies with the motive of performing activities or operations in order to accomplish objectives as well as goals in a successful manner. Moreover, strategies enable companies to develop competency as well as competitiveness in the market. Strategic marketing is the process through which companies provide or offer products as well as services in markets with better competitiveness in comparison to their rivals (Proctor, 2000). Strategic planning is a process through which companies formulate plans and also executes those plans into actions as well as resources in an effective manner. Moreover, strategic plan assists a company in determining policies as well as procedures to perform activities in order to improve profitability and ensure sustained development (CIVICUS World Alliance for Citizen Participation, 2012). The discussion will emphasize on the strategic marketing as well as planning process of Tesco. Moreover, the discussion will also emphasize on the utilisation of strategic plan method in order to determine changes which are required to be adopted by the company to improve performance as well as to enhance development. Tesco has been performing business operations in an effective manner due to better customer services as well as for performing business operations with best practices in individual markets. The company has performed business operations with different strategies with the motive of performing businesses in local as well as in international markets successfully. Tesco performs business operations in