Objectives and Implications of the Organization Essay

Objectives and Implications of the Organization - Essay Example A new business organization initially has to strengthen it hold on the market by with standing the challenged faced. A small company or new company will have less of public recognisition, more expenses on enhancing the public visibility to make their products popular. So the objectives initially will be to enhance the sales turnover, to acquire the investment for aggressive growth strategies. Sustainability depends upon the competition, the type of products at offer and the distinctiveness of the products. As the seasons changes the products marketing strategies may place the product in a better position. Revival of sales plans: The sales of the products reflect the growth of the organisation. The more the sales the more will be the revenue generated. So, companies strive to keep up the sales margins high even in the competitive environment. A series of steps are initialed to reach the sales targets by ripping on the seasonal demands like in the festive seasons the electronics or garments industries comes out with discounted prices, more incentive programs to entice the consumers and peg up the sales. Aiming at new markets: Organizations at times develops strategies to enter new markets by market research on the new regions where there can considerable customer base ignored by the local competitors and has a chance to unleash. Market research explores the market value and the profitability of the products thus giving a clear idea for investments plans.